When done correctly, networking is one of the best ways to accelerate a job search or increase the value of your professional relationships. It is for this reason that BravoTECH hosts monthly get-togethers for a variety professional groups. These groups help IT professionals, both those who are employed and those in transition, connect and share information. When I receive an inquiry from an IT executive seeking a new opportunity, I always suggest networking as a part of a successful job search.

Some networking groups are more effective than others, and some networkers are more productive than others.  I’ve seen people in desperate need of a job waste an entire networking event drinking wine with one of their buddies. I’ve seen others stand in the corner, unsure about how to work the crowd. If you’re serious about advancing your career, here are some tips on how to ensure that the time you spend networking is productive and helps you reach your objectives.

Stay Focused on Your Career Objectives

Select an organization that is consistent with your targeted field and level of expertise.  If you are a C-suite executive, for example, find out in advance which groups are most likely to provide job leads at your level -- otherwise you may be wasting your time.

Some junior networkers spend too much time with a group that is inconsistent with their goals, because they feel comfortable there.  For example, you may feel more comfortable with the group that meets at your church, but unless that group’s purpose matches yours, it won’t help you advance.

Maintain a Positive Attitude

Once you have selected a couple of groups that are consistent with your targeted position and field, beware of situations that can erode confidence and affect your marketability.  The following examples illustrate my point:

You Meet a Hundred People with Similar Goals – Today there are many more job seekers at networking events.  In fact, it is possible to attend a function and find hundreds of candidates in attendance with a mission that is similar to yours.  Don’t let this discourage you, however.  Remember that your education, skills and career path are unique.  Remain confident that your skills and experience will help you secure the position that is right for you, and wrong for the majority of other candidates.

You Meet Your Arch Rival – It can be sobering to meet someone with a more advanced degree or impressive credentials. These acquaintances might even be your competition at the next interview, but you can turn this into an advantage.  The more you know about your competitors, the more prepared you will be to win against them.  So in addition to researching prospective companies at networking events, make it a point to get to know as many of the people there as possible, including people looking for similar positions.  Who knows, one of these acquaintances may send you a lead for a job that wasn’t exactly right for them, but might be perfect for you.

You Meet People Who Have Been On the Market Too Long – Don’t stress when you meet people who have been out of work for a while.  Especially during a recession, there are many “average” job seekers who are just looking for a job with decent benefits, and just a few stars who will go the extra mile to land the top jobs. Don’t assume you too will be on the same extended time frame as others.  Do take the current environment as a sign that you should be highly targeted and disciplined in your search.  Star performers are persistent, tenacious and intelligent, and these qualities will help you stand out as a candidate.

Don’t Stop Networking After You Land That Job!

The best networkers are those who genuinely like getting to know people and understand that networking is about win-win relationships that evolve over time. Once they land the job of their dreams, they will continue to network with their peers because they understand the benefits of staying active in the business community. They come to share, learn and help others in addition to telling people about themselves.

So at your next networking event, make an effort to be open-minded and show a sincere interest in those you meet. One of the best ways to get noticed in a new group is to get on a committee or contribute in some other way. When you do your best to help others meet their objectives, they are more likely to help you meet yours.

For more information about networking events hosted by BravoTECH, send an email to ajackson@bravotech.com.